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Comparative Market Analysis
- reveals your market size, your share and your business's potential. This exercise sheds light on your market's industry composition and employee size segmentation.
Sales Analysis
- reflects your business's average account size and aggregate account contribution. It helps us to identify where low-payoff time should be reallocated toward higher payoff activities. The Sales Analysis serves as a platform from which to set goals for individual accounts.
Target Account Profiling
- this business intelligence methodology categorizes prospects by industry and employee size. A geo-demographic color map of your target areas reveals fertile "hunting grounds" and helps you choose expansion markets and new site locations.
Market Research
- RHM helps you understand what and why prospects might buy from you, how they perceive your business and how your firm may need to change to attract them. This scientific method includes the use of RHM-designed surveys and analyses.
Competitive Assessment
- Understanding your competitive strengths and weaknesses is a prerequisite for formulating your unique selling proposition. RHM conducts a Competitive Assessment to help you compare your service attributes and pricing to that of your top competitors.
Marketing Communications
Audit - Few things are as important as maintaining a good reputation and a good image to support it. All of your marketing materials should have a "family look" to them - a feeling of uniformity and cohesiveness. They should embody a competitive edge. RHM audits your entire marketing effort and recommends ways to strengthen it.
Monthly Account Management
Report - like light through a prism, RHM helps you identify declining, rising and flat accounts after factoring out seasonality. Setting priorities saves time, money and frustration!
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